You’ve find it!

The brand name SUREKA! stands for “Sugar Reduced Eureka with healthy ingredients!” We want to give you an experience of “I found it, a new taste for life” –  like Archimedes’ Eureka!

We are passionated by the origin, content and taste for food products – from farm to mouth. And we pair traditional premium tastes with the latest science and technology.

The big challenge

Going beyond “sugar free”

Lifestyle diseases can only be solved by changes to culture and personal attitude. But, lack of integration between industries such as health, food and fashion leads to four major hinders for sustainable lifestyle change: 
  1. Cultural movements are seen as costs rather than as profitable businesses, everyone works individually
  2. Research on wellbeing has been based on public funding, rather than commercially driven
  3. The competitive nature of the industry hinders new alliances and innovation
  4. Lack of integration between industries, such as health, food, sport, and culture, leads to little or no sharing of information


This is why going “sugar-free” is not a longterm solution. We can add or retract sugar in our food, but for sustainable effect we need to change of lifestyle. And lifestyle change is not only a personal commitment but a cultural undertaking shared between producers and consumers with a taste for life.

Get to your targets

The Sureka Life App

For marketing purposes and your health benefit, the “Sureka Life app” will be an app with network-sales functions for individuals and brands.

Individuals, such as students and health influencers, will earn money by selling Sureka-inside subscriptions to other consumers.

For larger resellers and health associations, Sureka offers 20% of revenue to intellectual capital research, which will support faster, safer, and sustainable market entry for entrepreneurs.

Get it? 

Stay tuned!

We will present more services and products shortly.

We now have started showcases for our wellbeing store in Europa and in China. is a “wholesome wholesale” store with focusing on sport, nutrition and lifestyle products.

If you want to know more about upcoming Sureka activities, please follow us on facebook and Instagram.

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